‍Last updated May 25, 2026

INTRODUCTION
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This Cookie Policy explains how Nortex Pools ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website, as well as any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). It explains what these technologies are, why we use them, and your legal rights to control our use of them.

WHAT ARE COOKIES?

‍Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

HOW WE USE COOKIES
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‍We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Site. Third parties serve cookies through our Site for analytics, performance, and functionality purposes.

TYPES OF COOKIES WE USE
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‍The specific types of first and third-party cookies served through our Site and the purposes they perform are outlined below:

• Strictly Necessary Cookies: These cookies are essential to provide you with services available through our Site, such as utilizing secure booking logs, accessing instant quote forms, or using our automated availability checkers.
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• Performance and Analytics Cookies: These cookies collect information that is used either in aggregate form to help us understand how our Site is being used (e.g., identifying which service pages like Pool Equipment Repair or Weekly Pool Cleaning are most popular) or to help us customize our Site for you.
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• Functionality Cookies: These cookies are used to enhance the performance and functionality of our Site but are non-essential to their use. However, without these cookies, certain functionality (like embedded project videos or custom estimation tools) may become unavailable.
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• Targeting and Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your geographical location (such as the Frisco, TX area).

CONTROLLING AND DELETING COOKIES
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You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.

OTHER TRACKING TECHNOLOGIES
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‍In addition to cookies, we may use other similar tracking technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Site to another, to deliver or communicate with cookies, and to understand whether you have come to our Site from an online advertisement displayed on a third-party website.

CHANGES TO THIS POLICY
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We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related tracking technologies.

GOVERNING LAW

This Cookie Policy and your legal use of the Site are governed by and construed in accordance with the laws of the State of Texas applicable to data agreements made and executed entirely within the State of Texas, without regard to its conflict of law principles.

CONTACT US
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‍If you have any questions about our use of cookies or other tracking technologies, please contact us at:

Nortex Pools449J+F3 Frisco, Texas, USA
Phone: +1 (469) 616-1122
Email: info@nortexpools.com