Last updated March 04, 2026

1. AGREEMENT TO TERMS

This Privacy Policy constitutes a legally binding agreement made between you, whether personally or on behalf of an entity (“you”) and Nortex Pools ("we," "us," or "our"), concerning our collection, use, protection, and disclosure of your personal information when you access and use the website as well as any other media form, media channel, mobile website, or mobile application related, linked, or otherwise connected thereto (collectively, the “Site”).You agree that by accessing the Site, you have read, understood, and agreed to be bound by all of the terms outlined in this Privacy Policy. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SITE AND YOU MUST DISCONTINUE USE IMMEDIATELY.

2. INFORMATION WE COLLECT

Nortex Pools 449J+F3 Frisco, Texas, USA
Phone: +1 (469) 616-1122
Email: info@nortexpools.com

3. HOW WE USE YOUR INFORMATION

We collect personal information that you voluntarily provide to us when you request an estimate, schedule a service route, fill out a contact form, or communicate with our staff. This information may include: (1) identity data such as your first name, last name, and physical property address; (2) contact data such as your email address and telephone number; (3) service preferences, pool dimensions, mechanical equipment setups, and related project specifications. Additionally, we automatically collect certain electronic network data when you visit our Site, including your IP address, browser type, operating system, and interaction logs via cookies and tracking pixels.

4. MOBILE AND SMS COMMUNICATIONS

We process your personal information based on legitimate business interests, compliance with our legal obligations, and the execution of our services. We use the data collected to: (1) generate accurate construction, remodeling, or maintenance estimates; (2) schedule weekly pool cleaning routes and technical equipment repairs; (3) transmit automated digital field logs, water chemistry dashboards, and confirmation photos; (4) respond directly to customer inquiries or service emergencies; (5) deliver promotional updates, seasonal care tips, or financing information with your explicit opt-in consent; and (6) diagnose, maintain, and optimize the security and operational performance of our Site.

5. SHARING AND DISCLOSURE OF DATA

By providing your phone number via our online contact, booking, or quote forms, you explicitly consent to receive telephone calls and text message (SMS) communications from Nortex Pools regarding scheduling confirmations, route updates, service reminders, and estimate proposals. Message and data rates may apply. You maintain the right to opt-out of mobile communications at any time by replying "STOP" to any received text message or by contacting our team directly. We do not share, sell, or lease SMS consent data or phone numbers with third parties for independent marketing purposes.

6. COOKIES AND TECHNICAL TRACKING

We do not sell, rent, or trade your personal information to third-party entities for commercial gain. We only share information with authorized service providers who execute necessary technical or financial operations on our behalf. These include: (1) cloud-based Customer Relationship Management (CRM) tools used to track route schedules and service histories; (2) verified consumer financing networks (such as Lyon Financial or HFS Financial) if explicitly requested by you to process project financing; and (3) legal authorities or municipal inspectors when mandatory for permitting, structural compliance verification, or safety regulations within the state of Texas.

7. DATA SECURITY AND RETENTION

Our Site utilizes industry-standard cookies, web beacons, and tracking scripts to improve user experience, evaluate web traffic patterns, and manage custom user configurations. You retain the technical ability to modify your internet browser settings to reject cookies or warn you before they are deployed. Please note that disabling cookies may limit your access to specific interactive features on our Site, such as real-time quote calculators or automated scheduling systems.

8. YOUR PRIVACY RIGHTS

We implement comprehensive technical, administrative, and physical security safeguards to protect your personal data from unauthorized access, loss, manipulation, or disclosure. We retain your personal data only as long as necessary to fulfill the operational service obligations outlined in this policy, manage continuous client billing records, or comply with strict Texas legal, tax, and reporting requirements.

9. GOVERNING LAW

Depending on your legal residence, you hold specific structural rights regarding your personal information. You may request to: (1) verify whether we store your personal data and access a copy of that data; (2) correct or update inaccurate, incomplete, or out-of-date information; or (3) request the permanent deletion of your profile data from our primary active systems, provided it is no longer required for legal compliance or ongoing contract obligations. To exercise any of these items, please contact our office directly via email.

10. DISPUTE RESOLUTION

This Privacy Policy and your legal use of the Site are governed by and construed in accordance with the laws of the State of Texas applicable to data processing agreements made and executed entirely within the State of Texas, without regard to its conflict of law principles.

11. CONTACT US

Any legal action or administrative proceeding brought by either you or us concerning the privacy practices of our company shall be officially commenced or prosecuted exclusively in the state and federal courts located in Collin County, Texas. The Parties hereby consent to, and waive all defenses of lack of personal jurisdiction and forum non conveniens with respect to venue and jurisdiction in such state and federal courts.

In order to resolve a complaint regarding our privacy standards, request the deletion of your online user profile, or to receive further information regarding our data usage practices, please contact us at: