Last updated: July 2, 2026

Nortex Pools LLC (“Nortex Pools,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://www.nortexpools.com, request a quote, contact us, schedule service, communicate with our team, or otherwise use our website and services.

By accessing our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us and information collected automatically when you use our website.

Information You Provide

When you contact us, request a free quote, complete a form, schedule service, call, email, or text us, we may collect:

• Your first and last name
• Email address
• Telephone number
• Service address
• City, state, and ZIP code
• Information about your pool, equipment, or requested service
• Preferred appointment dates or contact methods
• Photos, videos, or documents you choose to provide
• Messages, questions, feedback, and other communications
• Billing or transaction information when necessary to provide paid services
• Any other information you voluntarily submit

Please do not submit sensitive personal information through our website unless it is reasonably necessary for us to provide the requested service.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, analytics tools, server logs, and similar technologies. This information may include:

• Internet Protocol address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Referring website or source
• Pages viewed
• Links or buttons clicked
• Date and time of your visit
• Time spent on the website
• Form and website interactions
• General website usage and performance information

We may combine automatically collected information with other information we receive about you when permitted by law.

2. How We Use Your Information

We may use the information we collect to:

• Respond to questions and quote requests
• Contact you about pool cleaning, maintenance, filter cleaning, and equipment repair
• Evaluate your service needs
• Schedule, confirm, and provide services
• Communicate about appointments, delays, repairs, recommendations, and account matters
• Provide estimates, invoices, receipts, and customer support
• Maintain service records
• Follow up after a form submission or completed service
• Improve our website, advertising, operations, and customer experience
• Understand how visitors find and use our website
• Measure the effectiveness of our marketing
• Send service-related or promotional communications where permitted
• Detect fraud, misuse, security incidents, or unlawful activity
• Enforce our agreements and policies
• Comply with legal and regulatory requirements
• Protect the rights, safety, property, and operations of Nortex Pools, our customers, and others

We may also use information for another purpose disclosed to you when it is collected or with your consent.

3. Calls and Text Messages

When you provide a telephone number, you authorize us to contact you regarding your inquiry, quote request, appointment, account, or pool service.

Communications may include calls or text messages related to:

• Quote requests
• Appointment scheduling and confirmation
• Technician arrival information
• Service updates
• Repair recommendations
• Billing or account matters
• Customer support
• Follow-up communications

Where separately permitted by your consent, we may also send promotional messages.

Consent to receive marketing text messages is not a condition of purchasing our services. Message and data rates may apply. Message frequency may vary.

You may opt out of promotional text messages by replying STOP. You may request assistance by replying HELP or contacting us directly.

We do not sell or share mobile opt-in information, telephone numbers, or text-message consent with third parties for their own marketing or promotional purposes. We may share this information with vendors that help us deliver communications, but only as necessary to provide those services on our behalf.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website traffic, improve performance, and support advertising.

Cookies are small files stored on your device when you visit a website.

We may use:

• Essential cookies: Necessary for basic website operation, security, navigation, and form functionality.
• Analytics cookies: Help us understand website traffic, visitor behavior, and performance.
• Preference cookies: Remember selections and improve your experience.
• Advertising cookies: May help measure advertising performance or show relevant advertising on other websites.

You can usually control or disable cookies through your browser settings. Disabling some cookies may affect the operation or functionality of the website.

For additional information, please review our Cookie Policy at:

https://www.nortexpools.com/legal/cookie-policy

5. Analytics and Advertising

We may use third-party analytics and advertising services to understand how people use our website, identify how visitors found us, measure conversions, and improve our advertising.

These providers may use cookies, pixels, device identifiers, and similar technologies to collect information about your interactions with our website and, depending on their practices, other websites.

Information collected may include your device information, approximate location, pages visited, actions taken, and referral source.

The exact tools used by our website may change over time. You can manage cookies through your browser or any cookie-management options made available through the website.

6. How We Disclose Information

We may disclose personal information in the following circumstances:

Service Providers

We may provide information to businesses that perform services on our behalf, including:

• Website hosting and maintenance providers
• Customer relationship management platforms
• Scheduling and communication providers
• Email and text-message providers
• Analytics providers
• Advertising platforms
• Payment processors
• Accounting and administrative service providers
• Information technology and security providers
• Professional advisers

These providers may only receive information reasonably necessary to perform services for us.

Employees, Technicians, and Contractors

We may provide information to authorized employees, technicians, repair specialists, subcontractors, and contractors when reasonably necessary to evaluate, schedule, or perform your requested services.

Business Transactions

If Nortex Pools is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction.

Legal and Safety Reasons

We may disclose information when we reasonably believe it is necessary to:

• Comply with applicable laws, regulations, subpoenas, or court orders
• Respond to lawful government requests
• Enforce our contracts, policies, or legal rights
• Detect or prevent fraud, abuse, or security threats
• Protect the safety, rights, and property of Nortex Pools, our customers, or others

With Your Direction or Consent

We may disclose information when you direct us to do so or provide your consent.

7. Sale and Targeted Advertising

Nortex Pools does not sell personal information in exchange for money.

Some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough to include certain disclosures involving website analytics or advertising technologies.

Where applicable, you may request to opt out of the sale of personal data, targeted advertising, or certain profiling activities by contacting us using the information below or by using any privacy controls available on our website.

We do not knowingly sell personal information belonging to children.

8. Texas Privacy Rights

Depending on your residency, the information involved, how it is processed, and whether a legal exemption applies, you may have the right to:

• Confirm whether we process your personal data
• Access personal data we maintain about you
• Correct inaccuracies in your personal data
• Request deletion of personal data you provided or that we obtained about you
• Obtain a portable copy of certain personal data
• Opt out of the sale of personal data
• Opt out of targeted advertising
• Opt out of certain profiling used to make significant decisions
• Appeal the denial of a privacy request

These rights are subject to exceptions and limitations under applicable law. Certain small businesses and certain categories of information or processing may be exempt from some requirements.

To submit a request, email f.alayoub@nortexpools.com or call (469) 616-1122.

Please include:

• Your name
• Your preferred contact information
• The nature of your request
• Enough information for us to identify the relevant records

We may need to verify your identity before completing a request. We will only use verification information to process and respond to the request.

When legally permitted, an authorized agent may submit a request on your behalf. We may require evidence that the agent has permission to act for you and may ask you to verify your identity directly.

If we deny your request, you may appeal by replying to our decision and clearly stating that you are submitting an appeal.

We will not discriminate against you for exercising an applicable privacy right.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

• Respond to inquiries
• Provide and document services
• Maintain customer and equipment histories
• Process payments and maintain financial records
• Fulfill the purposes described in this Privacy Policy
• Meet insurance, tax, accounting, contractual, and legal obligations
• Resolve disputes
• Enforce agreements
• Protect against fraud and security incidents

Retention periods may vary depending on the type of information and why it was collected.

When information is no longer reasonably necessary, we may delete it, anonymize it, or securely dispose of it, subject to applicable legal obligations and technical limitations.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, storage system, or security measure is completely secure. We cannot guarantee that information transmitted to or stored by us will never be accessed, disclosed, altered, or destroyed without authorization.

Please use caution when sending confidential information through email, text messages, or online forms.

11. Third-Party Websites

Our website may contain links to third-party websites, maps, review platforms, social media services, scheduling tools, or other external resources.

We do not control and are not responsible for the privacy, security, availability, or content of third-party services. Your interactions with those services are governed by their own policies and terms.

We encourage you to review their privacy policies before submitting personal information.

12. Children’s Privacy

Our website and pool services are intended for adults and property owners. They are not directed toward children under 13 years of age.

We do not knowingly collect personal information online from children under 13. If you believe a child has submitted personal information to us without appropriate authorization, contact us so that we can review and, where appropriate, delete it.

13. Email Communications

We may send transactional or service-related emails in response to an inquiry, quote request, appointment, or customer relationship.

We may also send promotional emails where permitted by law. You may unsubscribe from promotional emails by following the unsubscribe instructions included in the message or by contacting us.

Even after opting out of promotional messages, you may continue to receive non-promotional communications related to active services, appointments, invoices, safety matters, or other transactions.

14. Do Not Track Signals

Some browsers offer a “Do Not Track” setting. Because there is not a universally accepted technical standard for responding to these signals, our website may not respond to every browser-based Do Not Track signal.

We will honor legally recognized opt-out preference signals when required by applicable law and when our website is technically capable of recognizing them.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, website, technology, business practices, or legal obligations.

When we update the policy, we will revise the “Last updated” date at the top of this page. Material changes may also be communicated through the website or by another appropriate method.

Your continued use of the website after an updated policy becomes effective constitutes your acknowledgment of the updated policy.

16. Contact Nortex Pools

For questions, concerns, or requests regarding this Privacy Policy or your personal information, contact:

Nortex Pools LLC
Frisco, Texas
Website: https://www.nortexpools.com
Email: f.alayoub@nortexpools.com
Phone: (469) 616-1122

Privacy requests should include enough detail for us to understand and respond to the request.

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